Your revenue in Affiliate Marketing greatly depends on the number of people clicking your Affiliate Links. When they click, it means that they are closer to being sold to your offer.
But most people don’t click because of many reasons. Read on…
Why people will NOT click your Affiliate Links?
Here are my top 4 reasons why people will not click your Affiliate Links:
1. You failed to get their ATTENTION
How can people click your Affiliate Links when they have not even noticed your campaigns? Your campaigns usually fail to get attention because you either did not include an eye catching image or a video. Also, according to a study, videos are far better than images when it comes to getting peoples attention. So make sure your campaigns always include an image or a video, and make sure that they are “eye catching” ones and not the crappy ones that look unprofessional. When posting your campaigns on Facebook and you have no video to include, make sure that your campaign would at least show a featured image. You do this by first debugging your affiliate links. And if you need videos, there’s a way to download from Youtube or download from Facebook.
2. You failed to give them a strong REASON to click
Okay let’s just say they noticed your campaign because it has an eye catching image or a video, but why would they want to find out more and click your link? What’s in it for them? That’s why in your campaigns you should always include compelling headlines and texts that will get them interested. For example, compare between: (A) “Earn Lots of Money! Join Us!” and (B) “Earn up to $704 Daily Worldwide! Get Your FREE Training TODAY!”. Which one do you think will get more clicks? It’s (B) because it’s more specific with the earning and “free training” sounds that they will get something out of it, like the learning without paying anything. So of course they will get interested and will click (B).
3. You failed to get their TRUST
You got their attention and your offer sounds interesting to them, but they don’t trust you. For that reason, they will not click. This usually happens if they have known you as an “opportunity junkie” –meaning you are not there for them but you are just there to make your own money. They can tell because all your campaigns are spammy, too commercial, and are from too many different companies or different opportunities, and you come as a seller and not a helper for their problems. So don’t be an “opportunity junkie” selling many unrelated opportunities in a very spammy , boring and unprofessional way. Know that people will often buy not because of the product or opportunity, they buy because they trust who is selling.
4. You FORGOT to include your Affiliate Link
You got them looking at your offer, they are very interested and they trust you with all their heart, but you forgot to include your Affiliate Link. Of course no click will happen! So don’t forget to always include your Affiliate Link.
How to Effectively Post Your Affiliate Links
Now that you know why people will not click your links, you can now create campaigns more effectively.
Here are my top 5 recommendations…
1. Create Many Campaigns
Ideally you would have Affiliate Links created for every recommended pages and products within AimGlobalProducts.com. There are already 4 done-for-you Affiliate Links available from your Tracking Page, and they are already a good start for you.
2. Include Ad Texts and Image (or Video)
An Affiliate Link alone will not bring you people clicking it. Your Affiliate Link should be accompanied with good “attention grabbing, and sale converting” ad texts and image or video. The essential contents are as follows:
Essential Contents for Effective Sales Conversion
- Attention-grabber Headlines – choose headlines that will get people’s interest. Usually it answer’s the question, “What’s in it for them?” It should be specific to their needs.
- Offer of Benefits – here you can detail the benefits of your offer.
- Extra Benefits on Offer – in this part you will detail the extra benefits if they will choose you over other competitors.
- Scarcity Statement – is among the most important content in your campaign. In here you want them to feel that they will lose a great opportunity if they don’t take your offer immediately.
- Call to Action – in here you are literally telling them what to do.
- Your Affiliate Link – is the link that you want them to click, because through it you will earn commissions.
- Eye-catching Featured Image or Video – without a featured image or video, your post will surely not grab a good deal of attention. Do not make it look too commercialized because people tend to ignore Commercial Ads online quite often. You’d also want this to be clickable with your Affiliate Link.
3. Not Really Good with Writing Ad Texts? Copy Ours!
No problem! You can just go to our Facebook Fan Page where you can see live campaigns. In there you can just copy, replace the link with your own Affiliate Link and paste to your own campaigns. So don’t forget to give our Facebook Fan Page a “like” and “follow” so you can get informed of new campaigns that you can also copy. Some live samples are shown in the next lesson.
4. Always Use Facebook Debugger!
When posting on Facebook, you should always debug your Affiliate Links before posting it so it will show a featured image. With featured image, your post will attract attention much better than without.
5. Shorten your Affiliate Links and Track Clicks
As you would discover it is also important to shorten and track clicks on your links. Read on..
How many clicks are needed to get a sale?
Not all people that clicked your Affiliate Link will make a purchase instantly. Do you? Of course not.
According to an accepted norm, people need to see the same ads (campaigns) at least 7 times before they respond. That’s why our Affiliate Program is equipped with capture pages to get people sign-up to our Mailing List. Through the Mailing List they can be sent automatic follow-up messages so they can see at least 7 times your offers for them.
Although it is the case, generally you don’t get 100% sales conversion as it also depend on many other factors. It depends on the current needs or wants of the people, the type of industry of the offers, the effectiveness of the marketing strategy, and all other market related considerations.
For our Affiliate Program, maybe we can assume a 1% sales conversion –meaning out of 100 unique clicks you may have 1 sale. But then again, this is just a pessimistic assumption. So maybe realistically it could be as high as 20% or more, again depending on many factors as mentioned. On that note, what do you do then? Know that Affiliate Marketing is a “number’s game” –you have to pursue strongly in getting as many unique clicks, assume a 1% sales conversion in the beginning and expect that a sale may come every 100 unique clicks. At the same time, you need to track clicks on your links and compare them to your sales. Read on…
How to track clicks?
As you have learned above, you need to know how many clicks your Affiliate Links are getting and compare them to the sales you are converting. Because through the comparison you will be able to expect results more realistically and you can fine-tune your next campaigns to be more effective by knowing what campaigns work and what don’t. As you would understand, the better your campaigns improve, the better your sales improve too.
So how do you track clicks? One good way is to shorten your Affiliate Links using a free URL shortener service online. See related tutorial for the details.
Lessons page
